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Season 1 – BAIT

Play trailer 1:36 Poster for Season 1 – BAIT Mar 2026 Drama Comedy Sci-Fi Play Trailer Watchlist
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96% Tomatometer 25 Reviews 92% Popcornmeter 50+ Ratings
London-based actor Shah Latif suffers from an existential crisis and his life spirals out of control after auditioning for the role of a lifetime.
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BAIT — Season 1

BAIT — Season 1

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Critics Consensus

Riz Ahmed creates and stars in this compassionate, humor-filled meta-satire that dazzlingly lures in its audience like delicious BAIT.

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Critics Reviews

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Geordie Gray The Australian 1d
This is the trick that Bait pulls off so well. It circles serious themes, identity, visibility, the degradations and calculations required to stay in the room, without ever lapsing into piety. Go to Full Review Peter Travers The Travers Take 1d
3.5/4
As a brown actor auditioning to be the next James Bond, Riz Ahmed makes this so-called sitcom bait for viewers to consider the deeper implications of racial and cultural identity. It’s the freshest and funniest series of the new year. Go to Full Review Chris Vognar Boston Globe 2d
The series is bursting with ideas, sometimes more than it knows what to do with. It’s not afraid to get weird. Go to Full Review Shannon Connellan Mashable 1d
Bait is one of the most surreal, important, hilarious, and moving shows I've seen for a while, as Ahmed aims to leave audiences shaken and stirred. Go to Full Review Read all reviews

Audience Reviews

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Aamir A @RT03798732 4h Excellent series. Just got going and its already over! Will resonate across age groups and definitely those like me who grew up in the 80's. Modd kf the same please! See more Abbas J @RT97829750 1d It's a brilliant brilliant show. There aren't many better in TV anywhere. It's honest, cutting, hilarious and timed to perfection. The incredible acting, comedy, drama and a thriller all mixed with a pinch of garam masala. The cinematography, music choices and writong is spot on. What a breath of fresh air.Desi-culture like never shown on TV before. See more Ron A. @RT14054419 1d The man can act. This was a great show, love his evolution. See more Mirza A @RT25520657 1d Bait was brilliant. Loved the action, comedy, themes of identity and belonging. The chaotic, loud family was relatable and very real. Can’t wait for season 2! See more Ed Ed and Eddie E @RT87273374 2d Tiddlytubbies may be considered for an older audience on streaming services like Hulu and HBO Max formally known as Max due to concerns about it being too creepy or offcandy like featuring shock, humor, or nightmares content which may be considered aimed at a older audience, while being a kid, focused and friendly content for children, the Teletubbies having babies was often seen as creepy, and which made Hulu and HBO Max change it it’s target audience rating with dark violence or sexually inappropriate content which caused controversy and concerns at wild brain about content, maturity until wild brain got the news that it’s content was changed on these two streaming services which caused the industry to be in shock with the rating, the rating itself which generally sometimes can be aimed at a older audience like TV Y7FV in Netflix, mistaken, it as a rated R show which cost confusion and also criticism. See more Shanzeh B @RT41597661 2d very witty and funny. it doesn’t miss a mark anywhere imo See more Read all reviews
BAIT — Season 1

My Rating

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Cast & Crew

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Riz Ahmed

Shah Latif

Guz Khan

Actor

Sheeba Chaddha

Actor

Aasiya Shah

Actor

Sajid Hasan

Actor

Ritu Arya

Actor

Episodes

Episode 1 Aired Mar 25, 2026 Blatant, Not Subtle Out of work actor Shah Latif blows his audition for the role of a lifetime; his desperate effort to put himself back in the mix throws his personal and professional life into chaos. Details Episode 2 Aired Mar 25, 2026 TO TROLL, TO PROVOKE Shah's family grills him on the rumors; he faces a bizarre physical training session. Details Episode 3 Aired Mar 25, 2026 HOUSE OR HOME A hallucinatory sequence where Shah envisions his life as a global superstar. Details Episode 4 Aired Mar 25, 2026 LOYALTY, ALLEGIANCE Public backlash and fan theories reach a fever pitch. Details Episode 5 Aired Mar 25, 2026 LURE, PART OF A TRAP Shah returns home to find his family missing and evidence of foul play; with the help of an unlikely companion, a spiraling Shah searches the city, trying and failing to enlist help from everybody and anybody. Details Episode 6 Aired Mar 25, 2026 THE SUBTLE ONE The clock ticks on Shah's final callback for the role of a lifetime; Shah struggles to piece together what happened to him and his family over the last four days and must confront the real reason he blew his audition. Details
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BAIT — Season 1

Bait: Season 1 Trailer Bait: Season 1 Trailer 1:36 View more videos
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BAIT — Season 1

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Season Info

Director
Bassam Tariq
Executive Producer
Riz Ahmed, Ben Karlin, Jake Fuller, Roopesh Parekh, Allie Moore
Screenwriter
Riz Ahmed
Network
Prime Video
Genre
Drama, Comedy, Sci-Fi
Original Language
British English
Release Date
Mar 25, 2026